Real Talk: How to Make Smart Business Investments

…Without Losing Your Mind or Your Savings

Okay, let's have an honest conversation. You're sitting there, staring at yet another "game-changing" program that's promising to 10x your business (🙄 because apparently 2x or 3x just isn't sexy enough anymore). Your finger's hovering over that "Buy Now" button, and your inner dialogue is going something like this:

"Everyone else seems to be joining... Maybe they know something I don't?" "It's only five easy payments of... oh wait, that actually adds up to A LOT." "But what if this is THE thing that finally makes everything click?"

Sis, I've been there. We've ALL been there. And let me tell you - before you whip out that credit card, we need to have a little heart-to-heart about what your business actually needs right now.

Why We Need to Get Real About This

Picture this: You're at brunch with your business bestie, and she asks you how that $2,000 course you bought last month is going. You know, the one that's still sitting unopened in your inbox while you're already eyeing the next shiny offer.

Que the awkward sip of mimosa right about now…

Here's the thing—investing in the wrong solution isn't just about wasted money (though, let's be honest, that stings enough). It's about that gut-punch feeling when you realize you've spent three months trying to fix the wrong problem. It's like using a face mask to fix a bad hair day—it might feel nice, but it's not solving the actual issue.

The Million-Dollar Question (Actually, It's Free)

Before you make another move, ask yourself this: "Do I have a skill problem or a lead generation problem?"

This is the part where the BLANK stare illuminates your face!

Let me break it down for you:

You Might Have a Skill Problem If...

• You're lying awake at night thinking "Do I actually know what I'm doing?" (Imposter syndrome aside)

• Your client calls feel more like improv comedy than professional services

• You've ever Googled something while on a call with a client and prayed they couldn't hear your keyboard clicking

• You're great at getting clients but struggle to deliver consistent results

You Might Have a Lead Generation Problem If...

• Your client results are chef's kiss but your bank account is saying "ma'am, we need to talk"

• Your last client said you changed their life... two months ago, and crickets since then

• You're basically a best-kept secret (and not in a good way)

• Your partner/roommate/cat is tired of hearing "but I'm so good at what I do, why isn't anyone buying?"

The "Are You Being Really Honest With Yourself Right Now?" Assessment

Let's channel your inner business therapist and ask some real questions:

Internal Monologue Time: "Okay, if I had to tell my business bestie the absolute truth..."

• Am I buying this because I actually need it, or because that Instagram ad has been stalking me for weeks?

• If this investment was a person, would we actually be compatible or am I just desperate for a solution?

• Have I actually used all the stuff I've already bought? (No judgment, we're all friends here)

The FOMO is Real (But Let's Fight It)

We've all been there:

• Scroll Instagram

• See everyone and their mother joining the hot new program

• Feel mild panic

• Consider selling a kidney

• Almost click 'buy'

STOP RIGHT THERE.

Let's be real - half those people posting about their "amazing investments" are still paying them off, and the other half haven't opened the program yet. You're not behind. You're being strategic. (Keep repeating this to yourself as needed.)

Before You Hit That Buy Button...

Ask yourself these slightly sassy but serious questions:

1. "If this investment was a dating profile, would I swipe right for the right reasons?"

2. "Am I actually ready for this commitment, or am I just tired of being single... I mean, struggling?"

3. "Do I have a plan for this, or am I pulling a 'buy now, figure it out later'?"

The "Let's Be Smart About This" Game Plan

Before you go all-in on that new investment, try these free(ish) alternatives:

1. Actually Use What You Already Have

• Open those unopened courses (we all have them)

• Dig through your Google Drive for those forgotten downloads

• Finally watch those workshop replays you swore you'd get to

2. Track Your Numbers (I Know, I Know, But Stay With Me)

• How many people are actually sliding into your DMs?

• What's happening to all those leads? (Besides ghosting you)

• Are you making money and just forgetting to check? (It happens!)

3. Test the Waters

• Try that thing you've been avoiding (like actually posting on social media)

• Network without the awkward elevator pitch

• Ask your existing clients for referrals (yes, really)

Making the Final Call

Before you commit, check in with yourself:

The Money Talk

• Can you buy this AND still afford your oat milk lattes? (Priorities, people)

• What's your "oh crap" fund looking like?

• Have you considered that there might be "just one more thing" you need to buy after this?

The Reality Check

• Are you ready to actually do the work, or are you collecting another pretty digital dust collector?

• Can you handle one more Zoom call in your week without losing your mind?

• Is this aligned with your goals, or did a really good sales page just make you think it was?

The Bottom Line (Literally and Figuratively)

Listen, I'm not here to talk you out of investing in your business. That would be weird, right? But I am here to help you invest in the right things at the right time. Because there's nothing worse than buying a solution to the wrong problem.

Think of it this way: You wouldn't buy a designer umbrella to fix a leaky roof. So why invest in advanced skills when what you really need is to get visible? Or why buy another lead generation course when what you really need is to get better at what you do?

Ready to Get Really Clear About Your Next Move?

Want to be a fly on the wall while I work through an actual business investment decision? Get access to The Confidence Blueprint Volume 1: Making Smart Business Investments Without Impulsivity, Doubt & Regret in our private podcast feed. 

It's like sitting down for a coffee chat where I walk you through my actual process for making investment decisions (complete with all the "should I or shouldn't I?" moments we all have). You'll hear a real coaching call where we break down the exact steps to move from "I'm not sure about this" to "I know exactly what I need to do." No polished perfection here - just real, practical guidance you can actually use.

Remember: The best investment is one that actually solves your problems, not just the ones that look pretty in your bookmarks folder. Now go forth and invest wisely! (And maybe delete some of those tempting emails in your inbox... just saying.)